When John Wall switched from Reebok to Adidas he needed a new logo that represented this change and his new identity as a fashion forward player. The brand wanted to create a new identity that aligned with John’s position as a style-driven person but also as an incredibly quick player with a deadly crossover. The logo needed to be timeless as well as speak into John’s dynamic playing style.
The sharp lines that make up the mark represent John’s cutting edge style as a person. John keeps up with current trends and enjoys setting his own. The logo’s lines quickly change direction like John and his crossover. These two aspects make up John on and off the court. The logo brings together these two parts. Additionally, the two separate parts of the logo are made up of a J and a W.
The University of Tulsa rebrand consisted of a two-pronged approach: first, remastering their existing primary script, and second, identifying new opportunities for additional marks. While Tulsa had a perfectly fine primary sport logo, their script needed some fine tuning in order to stand strong in the modern era. We standardized it typographically, improved it for various embroidery applications, and re-prioritized its usage across the brand.
Along with a remastered script, we developed two block-style wordmarks, a number system and a custom display typeface. We provided the athletics department with new brand standards outlining a clear approach to their consumer facing communications in order to ensure an even stronger athletics brand.
Sony Open Tennis
The Sony Open Tennis Tournament, also known as the Miami Masters, is an elite event on the ATP World Tour that features some of the tennis world's top stars. I developed an offering of finished apparel that would appeal to various types of fans attending the event. The offering combines the elements of beach culture and wearability, while also staying true to sport.
It was important to capture a wide range of apparel trends in the package including oversized prints, shape graphics, phrase tees, and vintage retro aesthetics--and to present them in a trend-relevant and authentic way. Not only were the graphics highly considered, but the types of garments were as well. The use of ombre garments, heathered tri-blends, and performance solids were strategically used to offer the consumer a range of high quality sports merchandise from graphic to garment.
The package breaks down into two categories: Heritage and Breakpoint. Heritage is just how it sounds, retro and vintage, whereas Breakpoint is more modern and performance-based.
Kobe and Lebron Illustrations
These were created as a fun side project for two of the NBA's most elite players, Kobe and Lebron. The styling of the illustration was based on a simple idea of a player standing at the free throw line, dripping sweat, and awaiting the epic moment of making a clutch game winning free throw. That moment where time stops and all that's left is the player and his will to win. I explored various color schemes utilizing team (Lakers and Cavaliers) colors as well as a more monochromatic and neon color scheme.
Indy Eleven Soccer Poster
This up and coming team in the North American Soccer League needed a way to advertise their brand and connect with current and prospective fans city-wide. This poster, using Indianapolis' lit-up skyline and creative, impactful message, salutes the teams' allegiance to the Circle City and it's homage to downtown's own Victory Monument. The first lucky fans that attended the game received their own keepsake printed on high-gloss, high quality paper.
NBA Localized Graphics
This is an ever-growing collection of team-specific graphics currently being created for the NBA and Adidas. While directly related to their respective sport franchise, each graphic taps into other aspects of the team. Using a team's surrounding geography, city culture, or even overarching apparel taste, the solutions can range from highly unique to simple and clever. No concept is out-of-bounds. I will be adding content to this page as new graphics are released--so stay tuned!
English Premier League
In order to break up the day-to-day licensing apparel approach that I am entrenched in during my work hours I ditched the rules and created custom type pieces for two of my favorite teams, Chelsea and Man U. Using the curvelinear nature of Chelsea's Lion, I created a typeface in the same vain. The interweaving letters create a whimsical yet dynamic composition that works nicely paired alongside the Lion itself. For the Devils, I played off the idea of their name, creating a devilish, gothic-esque blackletter inspired typeface. I reimagined their devil icon as well in a more simplified, dynamic form. I then placed these on apparel to see how they would live in the product world.
Vision Academy Identity Concept
This newly built charter school, located in downtown Indianapolis, needed an identity system that paralleled their positive message. What is that message exactly? To help students create a vision for their future--simple as that. How does the academy achieve this? Well, through a focused approach on literacy instruction, consistent efforts to communicate with families and parents, and through creating a positive scholastic culture with meaningful relationships.
The identity is comprised of a primary mark and wordmark that uses a custom-made typeface. The subject of the identity itself comes from a local Riverside hero: the Blue Heron. This bird has a local connection and meaning that is unique to the academy.
The Blue Heron can be found around the schools’ nearby river, where it thrives amidst the larger inner-city setting. This ability to exist amongst adverse settings serves as a metaphor for the school and its students. Additionally, the Heron’s graceful flight represents the soaring opportunities the scholars have while attending the Vision Academy.
The brand mark itself showcases a front facing Heron, poised and prepared to take on the future. A bold V stands in the background, unifying the name of the school with the symbol that represents it.
The aggressive feel of the primary mark is intended for athletic purposes. This mark would live on the center court or a football helmet, for example. The wordmark and typeface would be used for scholastic purposes, existing on the school uniform, letterhead, and stationary.
This was done as a fun work exercise. We were given the opportunity to draft our own mascot, color scheme and location for a fictitious hockey team. We then branded our teams in our own creative ways. My identity consists of a primary mark, secondary, and wordmark. In the end, we all competed against eachothers' identities in a head-to-head face off. When the smoke cleared and ice particles settled, I just missed the finals.
Just My Type
Hand-done lettering has always been, and continues to be, a huge passion of mine. Whenever I have the opportunity to create unique typography I jump, quite aggressively, at the chance to do so. It's downright fun using different utensils, experimenting with various techniques, and hopefully, if all goes to plan, creating something enjoyable.
The following are various compositions for both fun and client work. Some are featured on apparel and marketing collateral, while others are simply my own creative expressions.
I created various posters and commemorative apparel pieces for Paul McCartney's Out There tour as a fun side project of sorts. The actual silhouette featured in the posters was created from a photograph taken by my father who attended the concert. For my Dad's birthday, I printed large format posters and tees to rock. McCartney played at Miller Stadium, home of the Milwaukee Brewers baseball team and subsequently the typography is baseball-inspired using a custom script with a baseball-style swash. The diagonal elements within the posters are inspired by McCartney's piano, which features unique geometric colorblocked diagonals. The final tee design features a blue and yellow Brewer's colorscheme as a nod to the location and setting of this epic event.
Welcome to the page of miscellaneous logos. I created these in my spare time in order to practice and hone my identity and illustration skills. My aesthetic for a lot of these revolves around creating a more streamlined and minimal logo. I aim to communicate the sentiments of their current logo, with more precision and intensity.